Branding

Your brand is a business tool that should be used across all media. It’s purpose is to gain competitive advantage, build loyalty, improve reputation and drive profit.

Good branding will not only communicate clearly that you can provide the customer with exactly what they need, but it should reflect the personality of your company, product or service. A well crafted brand creates connections that bind a brand and its audience together. So together; we need to work to discover what your unique and authentic voice is.

I believe in finding that one thing that defines exactly who you are and visualising it.

Graphic Design

Apart from branding companies like yours; I also specialise in designing and producing all the essential items that you will need to market your company and connect with your audience.

This website showcases a small selection of the creative solutions I have provided for many clients over the past 35 years.

It’s vital that your new brand should be applied to all your internal and external communications. I design and deliver: high quality branded websites, stationary, mail-shots; event branding; brochures, POS, packaging, reports, advertising and newsletters – all from initial concept to final printed or digital product.

Publishing

Publications are a fantastic way to reach out to current and potential customers or your employees with news and events of your organisation, and are also a great vehicle for expanding brand awareness.

Having spent many years as ‘Company Designer’ for one of Europe’s largest publishing groups I have launched, restyled and produced over 60 leading and award winning B2B and consumer magazines. These publications have been across diverse sectors such as computing, construction, food, transport, healthcare, finance, sport and property. Some of them have been designed and printed in as many as nine different languages.

Digital

Does your website communicate what is true, compelling and different about your company, and how best to capitalise on these assets?

Your website is a hugely important part of your business – so make sure you treat it as such and don’t cut corners on quality and functionality.

Google compares you to at least 4 or 5 of your competitors. If your site looks outdated or unprofessional – then no matter how good your service or product is, the viewer’s perception of you as a business is exactly the same. So you’ve immediately lost business to your competition.